February 23, 2016
I’ve heard a lot about “low cost of ownership” lately. Honestly, it sounds like a great deal! In fact, I would like everything I purchase to have low cost of ownership: my car, my house, my dog. But if I don’t invest any money into maintaining my car, my house and (for argument’s sake) my dog, I would have engine failure, broken pipes in my sprinkler system, and my dog could have heartworm, or worse, a litter of puppies!
This scenario takes low cost of ownership to the extreme, but isn’t that pretty much what manufacturers are promising when they promote a car that’s low cost to own? Here’s what they’re thinking, “minimal maintenance dollars spent equals customer enjoying a vehicle that costs very little to own.” According to some manufacturers, it could be 10,000 miles (16,000 km) before you see your customer on the service drive for the first oil change.
I’m not saying we should all go back to the 3,000 mile (4,800 km) oil change, but a lot can happen in that first 10,000 miles (16,000 km).
Longer time between oil changes puts a lot of stress on engines and engine oil. Undue stress on an engine puts undue stress on the customer. Unless the oil is strengthened to protect longer against high heat, deposits will form and cause expensive damage on engine components. And, expensive engine damage is a good reason you to never buy a “low cost to own” vehicle from that dealer again.
The Lifetime BG Protection Plan® protects drivers who choose to go longer between oil changes. It backs BG Advanced Formula MOA,® PN 115, an oil fortifier designed to help vehicles safely cruise far beyond that 3,000 mile (4,800 km) oil change interval.
If an eligible component in the engine and/or fuel system fails, BG will reimburse you for the cost of replacement or repair. Vehicles can qualify for up to $6,000 in engine and fuel system coverage! To keep that vehicle low cost to own, maintain your car by getting BG oil changes with BG Advanced Formula MOA® every 10,000 miles (16,000 km).
And, what happens if you don’t want spend those maintenance dollars?
Heartworms. I mean, engine damage. Click here for more information.
By Casey Greseth
General Sales Manager, Kansas BG
Casey is a field trainer, instructor, and general sales manager for BG Products. He has specialized in fixed ops consultation, technician and service advisor training, and route sales management for over ten years.